产品设计中民族文化的应用

The Application of National Element in Production Design

面对当今世界的消费需求和激烈的市场竞争,如何挖掘产品文化层面的潜力,就成了产品赢得市场的关键策略之一。其中关键就是如何在产品中真正表现出本民族的文化内涵。本文以理论分析为基础,从现代产品中分析了民族文化的应用,并且提出了民族文化在产品设计中的发展与展望。

Facing to the demand and fierce competition of consumer in the world market,how to exploit the potential of the cultural dimensions is the key strategy to win the market.The most important is how the products really show the nation’s cultural connotation.Based on theoretical analysis,this paper analyzed the application of national element in production design and proposed the development prospects of the national culture in product design.