摘要
图形作为设计的语言,以其独特的现象力成为品牌形象塑造的重要素材,而良好的品牌形象是现代企业取得成功的关键。缔造一个成功的品牌形象,在运用图形创意设计的时候,不仅要具有绝妙的创意和完美的造型,还要将整体品牌的推广理念融入其中,充分考虑它与整体市场策略以及形象的可识别性等方面的相关因素,才能为企业创造相应的利益。
The graph took the design the language,becomes the brand image mold by its unique phenomenon strength the important source material,but the good brand image is the modern enterprise obtains the success the key.Creates a successful brand image,in designs using the graph creativity,not only must have the excellent creativity and the perfect modelling among,but also must integrate the overall brand promoted idea, considered fully it with overall market strategy as well as image aspect and so on identifiability correlation factors,can create the corresponding benefit for the enterprise.
关键词
图形
图形创意
品牌
品牌推广
视觉行销力
graphic,graphic creative idea,brand,brand promotion,visual marketing power