汉字印刷体与标志设计

Chinese Characters Printed and Logo Design

汉字印刷体在笔画的横平竖直上具备了平面设计中点和线的构成要素,从设计的角度看,汉字印刷体是由点、线构成一幅幅标志作品。汉字印刷体在形态上有着高度的条理和比例;结构上的对称和均衡;笔画上的曲直和长短;空间上的疏密和韵律;它们中的每个字都体现着精心设计过的、构成的意味。

Chinese characters printed have horizontal-vertical strokes, they are the constituent elements of the graphic design, which are lines and points.From the view of design,the printed Chinese characters formed by points and lines constitute works of Logos.Printed Chinese characters are highly structured and proportional, and the structure are symmetrical and balanced, strokes’winding and straight and duration, space of density and rhythm, all embodie a carefully designed,structural meaning.