摘要
第26届世界大学生夏季运动会将于2011年8月8日在我国深圳市举办。随着大运会会徽浮出水面,深圳第26届世界大学生夏季运动会第一届大运文化节活动拉开序幕,随之而来的大运会吉祥物设计也面向全球展开了征集活动。大运会吉祥物将以怎样的形象展示给世界人民,大家拭目以待。大运会吉祥物的设计引起了全球设计界的关注,为此本文作者就大运会吉祥物的设计进行初步的探讨和分析,以期抛砖引玉。
The 26th Summer Universiade is to be held on August 8th,2011 in Shenzhen,China.With emergence of its emblem,the city is seeking worldwide entries for a contest to select the mascot for this Universiade,as a prelude to the cultural festival of this great sports event.Everybody waits expectantly to see real image of the mascot.Since the design of mascot for universiade has drawn extensive attention from world’s design industry,the author attempts to do an elementary research on and analysis of such a subject in the hope of arousing more valuable viewpoints.