谈对广告创意的自我培养

Discussions on Self-cultivation of Advertising Creativeness

现代广告设计是具有科学性与艺术性的创造活动,广告业是一个需要付出全部心智的很辛苦的职业。对于广告人或者一个设计师来说,好的创意是成功的关键,因此创意的自我培养显得尤为重要。

Modern advertisement design is a creative activity,which is simultaneously scientific and artistic. Advertising is a painstaking career which needs to try one’s heart out.To a designer of advertisements,good ideas are the key to success,hence the self-cultivation of creativeness is especially important.