摘要
本文从市场对本土设计的需求出发,阐述了企业品牌与产品本土化设计的关系;以及通过对消费者、产品、设计师这三个因素的解析来探求产品本土化设计在品牌建设中的应用过程。
Based on the market demand for the local design,I explained the relationship between brand and product localization design,try to explore the way how localization design used in brand building by three factors—consumers,products and designers.
