信息时代网络广告的设计形式

Network Advertising Design Form in Information Era

网络广告是活跃在新媒体上的重要的商业手段和艺术表现形式。本文重点介绍了网络页面广告的设计形式,并阐述了由网页广告延伸出的电子邮件广告、软件内置广告、视频广告的设计方法。最后,文章前瞻性的介绍了移动互联网中的网络广告设计形式。

Network advertising is important commerce instrument and art design form in new media.This paper introduces the design style of web advertising and describes the design methods of email advertising,software inbuilt advertising and video advertising which are extended from web advertising.The forward looking analysis of the advertising style in mobile internet is given at last.