摘要
"悦情"是新时代特征赋予现代玩具的一大主要功能,这一功能对于现代卡通玩具形象设计的标准和方法又提出了新的要求。本文以现代玩具中增长最为迅速的领域——静态卡通玩具形象设计为探讨内容,通过现代卡通玩具的"形象魅力"能给人们带来"悦情"的功能特点,从而提出了现代卡通玩具"形象魅力"塑造的原则——"形神兼备"的观点。并从"表情"、"性格魅力"与"肢体动态"等三个方面来阐述如何达到卡通玩具"形神兼备"的艺术造诣。
'Joyful function'is the modern toy’s Main Function brings from modern time,it raise new requirement for the image design standard and method of Modern carton toy.The paper is mainly with topic to analyze and discuss the image design of formative static carton toy which is the quickest rapid filed in modern toy.Through the'joys'which the'charming image'of those toys brings'joys'to people’s life,this paper brings a point of 'combination of form and spirit',which is the image building principle of'charming image'in modern toy.Besides,through the'expression','charming character'and'dynamic body', the paper expatiate how to accomplish the'combination of Form and Spirit'of carton toy.
关键词
悦情功能
形神兼备
形象魅力
joyful function,combination of form and spirit,charming image
