摘要
本文以后现代平面设计与传统设计形式不同的"混乱"的构图和造型方式作为切入点从历史的、时代背景入手深入探讨后现代设计表现形式产生的历史溯源、雏形和成熟的发展形态及其时代和文化内涵。以及受控混沌理论(chaos theory)与现代设计中的内在关系。并探讨在采用"受控混乱"设计形式时如何兼顾在形式上视觉吸引力和设计功能;及其图形构成方式和控制原则。
The present essay discussed the different feature of the post modernism graphic design with which there are chaotic layout and hand-write-characters in visual.However the chaos is under control.There is some certain rule under the free-looking design.To recover the potential fact of the controlled chaos style,I start with the strange bible illustrate in mid age in which there are chaotic graphic as well.Then analyzed the depression of modernism design.also,the application of new technologies and tools.Those three were historic reason of the post modernism’s style.And I also discuss the design rules of the controlled chaos’ graphic design.And the influence of the news design style to the commercial society.I supposed the design-buyer reaction as whole deterministic nonlinear dynamical systems.And try to prove the chaos theory and control theory‘s applicability and usefulness to the describing and controlling of the interact of design and commercial fact.
关键词
后现代主义平面设计
混沌论
控制论
受控混乱
post modernism graphic design, chaos theory, control theory, control chaos
