品牌视觉形象设计延展性探析

The Scalability Research on Brand Visual Design

企业在发展、产品在更新、市场在变化,消费者需求日益提高,每个成功的品牌都必须把品牌视觉形象与时代同步。本文主要通过梳理品牌视觉形象的发展脉络和分析当前品牌视觉形象设计的延展趋势,从而提高对品牌视觉形象的认识,优化其品牌视觉形象设计的思维和方法,为现代品牌视觉形象设计提供有效的指导性设计借鉴和理论参考,更好的为品牌视觉形象设计服务。

With the development of Enterprises,the update of the products,the changes of market,the demands of the consumer,brand which will be succeed in the future must be keep development with the times.In this article,though carding the development of brand visual design and analysis the development trends of the brand visual design,we can enhance the recognizing of brand visual design and to optimize thinking and methods of design,which could be provide better services for the brand visual design with effective reference and theory.