中国传统节日春节的视觉形象研究及应用

Research and Application of Spring Festival’ Visual Image

中国传统节日是中国传统文化的一部分,春节作为其中一个重要的节日集中体现了中国的民俗,是中国非物质文化遗产的重要组成部分。通过分析中国传统节日春节的视觉形象,从建筑上的装饰、庆祝活动、饮食文化、服饰文化和人的行为模式五个方面提炼出春节中传统民俗的视觉特征,将非物质文化遗产中的传统节日视觉化、有形化,并初探其视觉形象的应用,以便更好地保护、传承与发展中国传统节日的传统民俗。

Chinese traditional festival is part of Chinese traditional culture.As an important traditional festival,Spring Festival reflects the Chinese folk custom intently,which is an important part of non-material cultural heritage of China.In this article,the author analyzed the visual image of spring festival,and extracted the visual features of tradition folk custom from building decoration,celebration,food culture,clothing culture and patterns of conduct five aspects,in order to visualize the traditional festivals,and explore the application of the visual image of traditional festivals,so we can protect,inherit and develop our folk custom of traditional festivals.