中国传统标识图形审美意象

Chinese Tradition Marking Graph Esthetic Image

"意象"是中国传统美学的一个十分重要的范畴,意象美贯穿了中国传统美学的始终,是中国文化不可或缺的重要组成部分,也是人类文化的共同财富。中国传统标识图形可谓源远流长,从原始的图腾,商周太极八卦,秦汉的篆刻印章,明清的吉祥符号等等,无不体现出意象之美。这种独特的宇宙观与生命情调在艺术设计的美学领域中具有极高的借鉴、赏析价值,主要表现在:一、天地之道;二、吉祥之意;三、完美之象;四、灵空之势。现代标志设计在探寻中国传统文化和审美意识精髓的同时,也要充分认识来自现代西方的各种设计思潮,兼收并蓄,融会贯通,寻找传统与现代的契合点,让现代标志设计既具有民族个性,又具有时代感。

'The image'was a Chinese tradition esthetics extremely important category,the image has passed through the Chinese tradition esthetics beautifully throughout,was the Chinese culture indispensable important constituent,also was the human culture common wealth.The Chinese tradition marking graph it may be said well-established,from the primitive totem,discusses the week primal chaos Eight Diagrams,the Qin and Han Dynasty's seal cutting seal,Ming and Qing Dynasties' propitious mark and so on,manifests beauty all the image. This kind of unique worldview and the life affective tone have the extremely high model,the appreciation value in the artistic design esthetics domain,mainly displays in:First,road of the world;Second,propitious meaning;Third,perfect elephant;Fourth,the spirit empties the potential.The modern age symbolized the design while inquires about the China traditional culture and esthetic consciousness essence,also needs to know fully comes from the modern West's each kind of design ideological trend,swallows anything and everything uncritically,achieves mastery through a comprehensive study of a subject,seeks traditional and the modern conjunction spot,lets the modern sign design both have the national individuality,and has the modernity.