“形象”何为——浅谈传播学在形象专业中的运用

On Communication in the Use of "The Image"

在社会经济发展成为时代主流的今天,形象的问题已强烈地渗透到社会生活的各个领域。为了形成本科院校特有的理论研究区域,把传播学引入形象专业学习能够起到化零为整的作用。根据传播学的既有知识,形象不仅可以从整体层面上对"形象何为"进行解释,还可以从具体方面对"形象如何作为"提出有力的构架和理论点。

In today the mainstream of the times is the socio-economic development,'the image' has been strongly penetrated into all fields of social life.In order to form a unique theoretical research region,The introduction of communication played an important role.According to the existing knowledge of communication,we can not only explain'what dose the image work for'from the overall level,but also made a framework 'how dose the image work'from the specific aspects.