产品的个性化设计——网络经济时代下产品设计探讨

On Products Individualization Design under Internet Era

网络经济时代已经成为现代社会的一个主要特点。网络经济时代下,信息的传递速度空前的加快,消费者可以用更少的时间去获得信息,企业与用户之间的交流变得"面对面",交易成本大大降低。而且企业有机会接触到更多的顾客群体,为个性化产品的"批量"提供可能。消费者的个性化需求一直都广泛存在,在网络经济时代下,这种需求则会得到空前的满足。

This is a time of internet.In the internet era,with the high speed of communication,consumers could spend less time to get information and the B to C communication becomes more convenient with lower cost. Beyond that,the companies have more opportunities to get in touch with a variety of consumers and it is possible to manufacture individualization products.The demand for individualization products has not been fully satisfied in a wild range.In the era of internet,this problem could be greatly solved.