浅析数字影像在平面广告中的处理原则

Analysis the Principle of Disposing Digital Images in Graphic Ad Design

在追求多元化和个性化的社会背景下,数字影像处理技术为广告摄影带来了全新的观念和表现手法,创造了崭新的广告形象,本文以平面广告中数字影像处理技术的原则为切入点,对数字化背景下,广告摄影如何合理、准确的利用该技术进行讨论归纳,以减少粗制滥造、毫无审美情趣的作品产生。

In a social background of diversity and individualism,the disposing technology of digital images bring new concept and exhibition method of Ad photography,create absolute new Ad image.The article put the disposing technology of digital images in Graphic Ad Design as the main point.the digital image technology is popular and common,the problem of how to use the technology is discussed and summarized here in order that we can reduce the coarse and ugly production.