摘要
20世纪70年代末至今,我国广告设计的观念在主导与非主导的互证、补充,相互制约及推动下,经历了"产品为中心,直实传达信息"、"产品与消费者心理相联结,注重形象,巧妙传达信息"、"传流文化和消费者个性为本,完善形象,精准灵活传达信息"三个不同阶段。
The dominant ideas of advertising design in China later of 20th century experienced steps with differences.They developed from'communicate messages simply and actually centering on product','combine product and consuming psychology,pay attention to images and communicate messages ingeniously'to'make traditional and popular culture and consumer personalities as fundament,consummate images and communicate messages swift and precisely'.
关键词
20世纪后期
我国
广告设计主导观念
later 20th century
China
dominant idea of advertising design
