设计心理与轿车造型女性化设计

Design Target and Feminine Style of the Automobile's Model

现代主义设计所提倡的秩序、理性、精确化,新现代主义设计,通过对造型和色彩的强调传达着设计不断更新的本质。21世纪的设计正如新设计诗人Alessandro Mendini所说的:设计现在需要"其他东西",如:"体验"、"感受"、"情感"我们需要设计新的方向性。如果我们把由功能和形式决定论的模式产生的设计称为男性化设计,而新设计的灵活性、情感化就更多地显示出女性化设计的特征。

Order,rationality and accuracy promoted by the modernist design,new modernism,convey the endlessly-renovated nature of design by putting emphasis on modeling and color.Just as what Alessandro Mendini,a poet of New Modernism has mentioned:'Design needs more at present,such as experience,feelings and emotion.And what we need do is to create a fresh direction.'If we define the model centered with function and form as masculine style,the new design which advocates flexibility and emotion will reflect feminine to a large extent.