摘要
本文在整合营销4C理论指导下初步探讨了服装定制的营销策略,并提出重视消费者对服装个性化的需求、以消费者期望的价值定价、销售渠道以方便消费者为准、用服务增加与消费者的沟通的营销策略。
This thesis preliminarily studied custom-made market strategies by means of integrated marketing 4Cs.Some market strategies,including paying attention to the individual need of consumer,pricing according to consumer expected value,establishing distribution channels to facilitate consumers and communicating with consumers using services have also been put forward.
