基于文化挖掘品牌语义的研究

Based on the Cultural Meaning of the Brand Mining Research

人的生命中归根结底有两种需求:物质需求与精神需求。人们对生活中的事物的需求也无非是这两者。当材料技术工艺都基本均衡的前提下,如何满足人们的精神需求在汽车设计中显得尤为重要。提供品牌语义来源,塑造品牌语义是当下设计师义不容辞的责任。

human life in the final analysis,there are two requirements:demand for the material and spiritual needs.People living things in demand is no more than two.When the materials are the basic technology under the premise of balance,how to meet the spiritual needs of people in the vehicle design is especially important. Brand provided the source of semantics,semantics are now brands to shape the bounden duty of the designer.