从LG企业发展中解读设计策略

Analyzing Design Strategy from the Development of LG

设计策略在企业发展中起到非常重要的作用。本文从分析设计策略的含义入手,围绕LG集团的发展,从企业发展策略层面探讨了贯穿其中的设计策略。从中可以看到,在企业发展的不同阶段选择适合企业发展的设计策略至关重要。本文虽然重点分析的是国外的企业,但是希望能对国内企业的发展有一定的借鉴与参考。

Design Strategy is of great importance in the development of enterprises.This paper is aim to begin with the analysis of the concept for design strategy as well as have the discussion about design strategies from the aspect of enterprise according to the development of LG.It is very important for choosing suitable design strategies in the different steps of development for enterprise.Although this paper focuses on the analysis of overseas enterprise,Ⅰhope that it will be also as a reference for the development of domestic enterprises.