摘要
根据西安市会展业发展的实际,借助SWOT战略分析法对西安会展业的优势、劣势、机会和威胁四个方面进行系统分析,继而针对现状,提出相应的可行性发展对策。
The paper analyzes the strength,weakness,opportunity and threat of MICE(Meetings,Incentive s,Conventions and Exhibition)combined with the development in Xian city and put forward measures for development.
