杂志广告中常见互动性设计样式刍议

The Common Patterns of Interactive Design in Magazine Advertisements

在传媒生态、科技、广告设计理念、受众消费意识等多种因素作用下,平面广告中的互动性设计作品越来越多,在二维空间中实践着广告与受众的即时互动。杂志因自身媒介属性.成为互动性平面设计作品亮相的主要舞台。本文将对杂志广告中常见的互动性设计样式进行大致的归类,借此明晰主要的设计手法,透视传统平面媒体在新媒介环境下对广告产品的创新经营。

As we all see,the active design in print advertisements which fulfils the immediate interactive between the ads and the audiences in the two dimensional space is increasing because of some factors' interaction such as media ecology,technology,ideas of ad design,consumer consciousness.Due to its own characteristics,magazine has become the main stage for this special design.It just wants to do a summary of the patterns of the interactive design which are common used in magazine advertisements,in order to make us clear that the traditional print media have done some innovations in their management to cope with the new media ecosystem.