摘要
广告创意是广告设计教学中最为重要的一个部分。广告创意是一个创造性的思维活动过程,而创造力是推动设计不断进步的重要动力。在人的创造性思维运动过程中,起主导作用的就是发散性思维。训练学生的发散性思维对其广告创作有极大的帮助。
Originality in advertisement is the most important part in teaching advertisement design.It is the process of creative thinking and creativity is the main driving force to improve the design.In human creativity,divergent thinking plays a leading role.The training of students' divergent thinking is of great help to advertisment creation.
关键词
创意
设计
发散性思维
originality
design
divergent thinking
