企业品牌形象与产品造型设计

Brand Image of Enterprises and Product Form Design

品牌形象是企业最有价值的资产之一.现在许多企业已经意识到良好的品牌形象能够使他们更加快速有效的发展.良好的产品造型设计是吸引消费者最直接的途径,也是消费者购买动机的主要因素之一.对一个完整的产品设计来说,不仅要规范生产,销售和产品本身,还需要注意到不同品牌形象产品造型的不同需求,独特而良好的造型风格能够增强产品的可识别性.树立良好的品牌形象,从而提高消费者的忠诚度.

Brands are among a company's most valuable assets,and many companies today realize that capitalizing on their brands is important which can help them achieve their growth objectives more quickly and more profitably.Usually the look of products is the most direct way to attract the customers,and is the main consideration of their purchase.As one intact products shape design,not only must we standardize and set restrictions in concerning production,sales and marketing and design itself,but also have to provide different product form for different brands to some extent.We should keep the product form features that attracted consumers.Reserve these product form features in the products should establish the company's product form style so that the product form is distinguishable,unique,thus set up corporate image to keep the brand loyalty of consumers.