摘要
随着读图时代的来临和现代人们审美水平的提高,互联网站在注重技术和功能构建的基础上,开始重新审视其形式美和艺术风格对提升用户体验和满意度的影响。在此背景下,本文将重点研究国内网站设计之美学问题,通过比较国内优秀网站之网页界面设计作品,从形势美和艺术风格两个方面对网页设计进行分析,最后尝试归纳形式美在信息设计和视觉传达中的应用、界面设计艺术风格之特征及影响艺术风格形成的要素。
With the coming age of visual graphic reading and the taste change of aesthetics,the construction of Web interface does not only consider the uses of technique and the function issues,but also has to rethink about the role of visual communication and artistic style played in the process of improving the user experience and the degree of satisfaction.Therefore,we primarily research in the aesthetic issues in the web-based environment.Through the way of comparing and analyzing the excellent domestic web design from the views of both formal aesthetics and artistic styles,we attempt finally draw the conclusion on the application of formal laws in the web site design,the features of artistic styles and the elements that significantly influence the formation of the artistic representation.
关键词
网页设计
形式美
艺术风格
web design, formal aesthetics, artistic style