摘要
视觉传达设计是指信息发送者利用符号向接受者传递信息的过程,体现着设计的时代特征和丰富的内涵。本文从视觉传达设计的内涵、个性、模糊性表达,阐述了视觉传达设计的发展趋势,正由以往形态上的平面化、静态化开始逐渐向动态化、综合化方向转变。多元化的视觉观念暗示着新的视觉传达方式就是要打破传统设计门类的界限,让视觉传达设计变为一种能够自如地融合多种学科的载体。
The visual transmission design is refers to the information transmission to transmit the information using the mark to the receiver the process,is manifesting the design time characteristic and the rich connotation.This article from the visual transmission design connotation,the individuality,the fuzziness expression,elaborated the visual transmission design trend of development,by the former shape in complanation,staticizing starts to the tendency,the integrated direction to transform gradually.The multiplex visual idea was suggesting the new visual transmission way is must break the traditional design class the boundary,lets the visual transmission design become one kind to be able to fuse many kinds of disciplines freely the carrier.
关键词
视觉传达
个性
模糊性
发展趋势
visual transmission, individuality, fuzziness, trend of development