论情景互动式创意在平面广告设计中的应用

Using Scene Interactive Advertisement Design to Meet New Advertisement Functions'Requirements

随着市场学、传媒学等广告相关学科的发展,传统的平面广告设计已经很难满足新时代对于广告功能的需求。但新媒体的发展所诞生的众多新型广告,却有着传统平面媒体广告无法比拟的优越性。面对新的市场条件,设计师应将全新的设计思维应用于平面媒体广告的创作中,使其突破自身的局限性以满足新的市场需要。而情景互动式广告创意在平面广告设计中的应用,就可以很好的突破平面媒体自身的短板,充分满足现代广告功能的需求。

Along with the development of marketing,communication and some other advertising-related subjects,the classic graphic advertisement design is hard to meet the requirements and needs of advertising functions.The new style advertisements,which are generated from development of new Medias,have some advantages over the classic graphic advertisement designs.Under the scenario of new market requirements,designers need to use new graphic designing thinking to overcome the limits of classic graphic designing to meet the new stage requirements of advertisement.Scene interactive advertisement design can help the classic graphic design to meet the new requirements of new stage advertisement functions.