设计与审美——基于产品外观设计与大众审美情趣关系的研究

The Design and Aesthetic,The Research Based on the Relationship of Product Appearance Design and the Public Aesthetic Taste

一提到设计就不可回避审美,产品设计有外观设计与内在结构及产品理念等内在的文化层次上的设计,而产品的外观设计是产品设计中直接与消费者的审美情趣相联系的,产品外观设计的风格特点受大众审美情趣的影响,而它又直接或间接的引导大众审美情趣的发展与变化。本文就是分析产品外观设计与大众审美情趣的关系,提倡一种"和谐美"的设计理念,探讨在产品外观设计方面设计师如何更好的迎合与引导大众审美。

Aesthetic can not be avoided when mentioning the design.Product design is a kind of design that includs the design of the appearance and the design of internal culture such as internal structure and product ideas.Product’s appearance design is directly related to the aesthetic taste of consumers.And its characteristics can be influenced by the public aesthetic taste.Besides it directly or indirectly guides the development and change of the public aesthetic taste.This article is aimed to analyse the relation of the product appearance design and the public aesthetic taste,and to promote a kind of'harmonious beauty'of the design,to explore how the product designers can better meet and guide the public aesthetic as well.