摘要
设计活动要有管理,管理模式要有设计。设计师的设计行为要与生产、营销、消费相协调,设计活动的社会化和集团化的特征,必须要有相应的设计管理,它会使设计的系统性、综合性的效应得到最大的发挥;设计管理的建立和完善,保持设计管理的有效性和先进性,会促进设计创新,创造社会财富。
The design activities have management,management should be designed.Designers to conduct the design and production,marketing and consumption in harmony,design and social activities of the Group of the characteristics of the design must have a corresponding management,the design will make it systematic,comprehensive effect has been the biggest play;Design of the establishment and improvement of the management,design management to maintain the effectiveness of the advanced nature and will be designed to promote innovation,create social wealth.
基金
南京财经大学科研支撑项目资助(项目编号:2007ZCA006)
关键词
设计管理
设计创新
竞争策略
design innovation,design competition,management strategy