大众审美影响下乡土商品运用传统包装的商业价值探析

The Study on the Business Value of Use of Traditional Packing in Local Goods under the Influence of Public Aesthetic

随着民族文化得到不断的重视和提倡,涌现了一股文化回归的浪潮,具有浓郁淳朴气息的传统包装也越来越多的走向市场,本文基于时代发展的大背景下,结合中国民族的审美特点,以乡土商品运用传统包装为例,试析在大众审美影响下,传统包装所蕴含的商业价值。

With continuous attention and promotion on national culture,there emerged a returning wave of culture.Traditional packaging with a strong flavor of simplicity is also more and more market-oriented.This paper is based on the background of the development of the contemperary age,combined with Chinese ethnic characteristics of aesthetic on local goods,and take the traditional packing adopted by chinese local goods as an example.This paper tries to analyze the commercial value enlosed in the traditional packing under the influence of the Aesthetic of public.