服装橱窗设计的定位分析

Position Analysis of the Fashion Windows Design

当今社会的品牌意识越来越强,无论企业的大小,起点的高低,都希望是建立在品牌基础之上的。那么以塑造品牌形象来达到促销的方式有很多,视觉营销就是其中的有效策略之一,而橱窗设计又是视觉营销最直接、形象的表现方式。所以,设计前的定位分析就显得尤其重要,因为其决定着橱窗设计的成败,也将关系到品牌形象是否成功建立于消费者心中。

Today,in society,there is more and more brand awareness.No matter the size of the enterprise,or the point for the high and low,all of them hope it built on the basis of the brand.So there are many ways in order to shape the image of the brand to achieve sales,the visual marketing is a one of an effective strategy,and the window design is the most direct and image way to show in the visual marketing.so,position analysis becomes particular important,because it determines the design success or failure,and also related to the success of establishing the brand image into minds of consumers.