大学校园环境标识系统与校园形象的探讨

University Campus Environment Logo System and the Study of the Campus Image

目前高校校园环境标识系统从开发、设计到管理等方面都暴露出了严重的问题,这不仅会影响一个高校品牌形象的塑造和提升,甚至还会影响到一个地区、一个城市、一个政府的形象。本文就大学校园环境标识系统存在的问题进行剖析,探讨大学校园环境标识系统对校园形象的影响,并提出相应的解决策略。

The Current of the university campus environment Logo system is expose a serious of problems from the development,design and management etc.These problems will not only affect university brand image molds and promote,even will but also affect to an area,a city,a governmental image.The present paper chooses the existing problems of university campus environment Logo system as the research object,inquiry into the university campus environment Logo system to the influence of the campus image,and put forward the strategy of solution.