艺术设计专业背景下广告理论课程教学方法改革研究

Under the Art Design Major Background the Reform Studies about the Teaching Method of Advertisement Theory Curriculum

文章本着以学生为主体,以教师为主导的教育理念,针对艺术设计类学生的认知特点,研究如何有效开展广告学理论课程的教学方法。通过教学改革的研究与实践,总结出了艺术设计专业背景下广告学理论课程四个有效的教学方法:形象化、案例化、网络化、实践化。

The article take the student as a main body,take the teacher as the leading education idea,in view of the art design class students' cognition characteristic study how students effectively develop the teaching method of advertising theory curriculum.Through educational reform's research and practice,summarized that under the art design specialized background,the four effective teaching methods about advertising theory curriculum:visualization,Case,network,practice.