论设计心理学在快速消费品包装设计中的应用

Discussion on the Application of Design Psychology in PMCG Packaging Design

快速消费品自身的商品特性决定此类商品包装更加注重包装精神功能的发扬,为了更好地发扬包装精神功能的作用,在包装设计过程中经常运用设计心理学知识来指导帮助设计活动。本文主要从包装的容器形态设计,装潢设计与材料设计3方面阐述设计心理学在快速消费品包装设计中的应用。

The fast-moving consumer goods characteristics of their own goods pay more attention to the packaging of such goods packaging to carry forward the spirit of functions,in order to better carry forward the spirit of the function of packaging,packaging design in the course of the regular use of knowledge to guide the design of psychology to help design activities.This paper packaging containers shape design,decoration design and materials on the design aspects of the design of 3 psychology in the fast-moving consumer goods packaging design application.