从包装再设计里解读包装设计的时尚性

Interpretation of the Vogue of the Package Design from Packaging Makeover

现代包装设计要求包装后的产品传递出具有时尚性的信息,把产品本身的特点与时代审美特征相结合,通过包装再设计这一手段适应市场的变化、提升商品的品位、顺应时代的潮流。一个成功包装在商品市场竞争的动力下,不仅要通过包装再设计来引起消费者对产品的再注意,还要使消费者能够通过包装色彩、包装图形和包装造型精确理解产品,利用视觉化和语言化的形象识别将再设计后的包装变为具有时代特征的包装,从而促进商品的销售,扩大市场份额。

Modern packaging design requires the packaged products demonstrate the vogue of a given time.Merchandise can accommodate the marketing changes and the status of the products may be improved via the package makeover.However,consumers should obtain the product's information through the colors,graphics and modeling of the redesigned packages at a glance in order to promote the sale of merchandise,and expand market share.