从消费心理角度浅谈隐喻在产品设计中的运用

Study on the Application of Metaphor in Product Design with the View of Consumer Psychology

隐喻作为一种普遍而重要的修辞方法,已经被广泛地运用到了产品设计当中。隐喻在产品设计中发挥着显著的作用。本文分析了隐喻的意义传达,消费心理学与产品设计之间的密切关系,从消费心理的角度分析隐喻在产品设计中的运用并针对性地提出了在运用过程中需要注意的几个主要方面。

Metaphor has been applied to product design as a very pervasive and important method of rhetoric and it has played a remarkable role in the product design.This paper analyzed the meaning transmission of metaphor,discussed the connection between consumer psychology and product design and analyzed the application of metaphor in product design with the view of consumer psychology and brought forward some important aspects for designers to pay attention to when they apply metaphor in product design.