摘要
室内设计企业要在专业化设计中脱颖而出,近来被引进"设计管理"的全新概念,无疑是帮助本土企业迅速提升核心竞争力的"一剂良方"。只懂得设计已经落伍,能选择市场切入点,对流行概念做出前瞻性预测,并激发创意,这些"设计管理"的功夫才是把室内设计企业引向专业化、规模化发展的关键所在。
The'Design Management'as a new concept has been introduced recently.Undoubtedly,it is'a panacea'to help the local interior design enterprises to enhance the core competitiveness.People who only know how to design is already backward,and the'design management'effort is the key to put the interior design business into the professionalization and large-scale development,which including selecting market entry point,forward-looking prediction on the popular concept,and stimulating creativity.
关键词
设计管理
室内设计
战略
创新
design management,interior design,strategy,innovation
