摘要
未来医院的竞争在某种程度上可以说是医院品牌形象的竞争。而医院标识导向系统在塑造医院品牌形象的过程中,起着重要的作用。本文主要研究以标识导向系统为载体,塑造医院品牌形象,并就标识导向系统设计提出几点建设性策略,希望可以为未来设计者提供一些参考建议。
Hospital way-finding system plays a significant role in hospital branding,which determines the success of future competitions between hospitals.This thesis deals with how to build a hospital brand by conducting research on hospital way-finding system design,which will provide sound reference to future designers.
关键词
医院品牌
标识导向系统设计
hospital branding, hospital way-finding system design