民族图形元素在现代标志设计中的传承与创新

Inheritance&Innovation of Traditional Graphics in Designing Logos

现代标志设计与民族图形元素的创新是内在联系的,经济全球化进程给当前的中国的标志设计的发展施加了很大的压力。中国的现代标志设计发展的内在推动力是蕴涵在民族图形元素中的民族文化的精神内涵,只有保护好民族图形元素得以生存的社会、经济环境及对民族文化价值重新审视和勇于创新,中国的标志设计才会更加焕发出生命力。

There is an inter-relation between logo design and the innovation of Chinese traditional graphics,and economic globalization gives Chinese logo design great pressure.The spirit of Chinese traditional culture that embodied in Chinese traditional graphics is the internal driving force for the development of Chinese logo design.So protecting the social and economic environment in the field of Chinese traditional graphics,and to make a new awareness and innovation to the value of traditional culture, that Chinese logo design will be more full of vitality.