摘要
作者详细分析了感性诉求广告这一新生广告形式诞生的社会背景和社会需求,并系统地叙述了感性诉求广告的创作原则,客观地指出了广告在商业促销中的作用和地位,使人们对于感性诉求广告有了一个清晰的认识。
Author detailed analyses the socail background and social requirements of the birth and growth processes of the new advertisement-perceptual requirements advertisement,and systematically discusses its creative principles,objectively pointes out the position and functions of advertisement in mercantile sale promoting in order that people will have a clear understanding to perceptual requirements advertisement.
关键词
感性诉求
社会背景
社会需求
商业促销
perceptual requirements advertisement, socail background, social requirements, mercantile sale promoting
