家庭食空间的新需求——中等阶层生活模式之当代解读

New Needs in the Family Eating Space,an Insight into the Middle-Class Lifestyle

经济的增长、社会的进步带来了中国市场的飞速变化。与此同时,一个具有大量财富、较高购买力的新兴阶层正在崛起,他们形成了当今中国城市消费的主力军。了解并掌握这部分用户的行为方式找到设计新需求,对于抢占市场具有极大的意义。通过对上海各区县中等收入家庭的调查研究,配合观察法、访谈法等多种用户研究方法,本文探讨了中国中等阶层在饮食空间中的生活方式、消费模式,对食空间中的相关设计有着一定的导向作用。

The economic gain and the progress of society bring Chinese market a tremendous change.Meanwhile,a new class with abundant capital and purchase power is now growing up.They are the main force of consumer society in China.For taking more market sharing,it will be of great value to find new needs through investigate users’ way of act and lifestyle.Studying of the mid-class family in Shanghai with observational and interviewing method,this paper includes the mid-class family’s lifestyle and consuming mode in their diet spaces.And it also illustrates the market demand and the emotional need of consumers,and somehow plays a role in guiding the design for the eating space.