浅析现代包装设计的中国传统文化元素的表现

Analysis of the Modern Packaging Design Elements of Traditional Chinese Culture of Performance

现代包装设计不但有其广泛的商业价值,同时也有厚重的文化底蕴。它一方面表达了商品的属性和内涵,另一方面又反映了消费者的生存情感。把中国传统文化元素融入现代包装设计,更能体现鲜明民族文化特质,使设计出具有主张性、时代性和国际性的现代包装的关键。

The modern packaging design not only has a wide range of commercial value,but also the thick cultural.On the one hand,it expresses the product attributes and content,on the other hand,reflects the survival of consumer sentiment.Elements of Chinese traditional culture into modern packaging design,but also embodies the distinctive characteristics of national culture,so has the idea of design,age and international key modern packaging.