包装装潢的色彩设计研究

Packaging and Decoration in the Study of Color Design

色彩作为包装装潢中不可缺少的部分,在包装装潢中占有不可替代的重要位置。它是包装上表现商品形象的最鲜明、最有视觉冲击力的元素。因此,色彩的设计将决定整个包装装潢设计的成败。

Color packaging and decoration as an indispensable part of the packaging and decoration occupies an important position can not be replaced.It is the image of the packaging of goods,performance of the most distinctive and most of the elements of visual impact.Therefore,the design will determine the color of the packaging and decoration of the success or failure of design.