现代报纸广告版面设计与受众心理探析

Analysis Modern Newspaper Advertisement Layout and Audience Psychology

现在的报纸广告版面设计并不只是一种技术性的操作,更多的来自于整体视觉化和形象化的设计。报纸是一种规范的载体,要受印刷、开度、出血线、版心、内容的影响,因而它的设计自由度相对小一些。从受众群体出发、从受众的视觉流程考虑报纸广告的版式设计、从表现商家主要诉求点出发,设计出版式统一、连贯和重点突出的报纸广告,以更好的服务于人们的生活。

Now the newspaper advertisement layout design is not just a technical operation,and more from the overall visual and figurative designs.Newspapers are a standard carrier,subject to printing,opening,bleeding line,version of the heart,the impact of the content,so it's a relatively small number of design degrees of freedom.From the audience,and from the audience to consider the visual flow of the layout design of a newspaper advertisement,from the performance of the main demands of business point of view,the design of the publication of a unified style,consistency and focus of newspaper ads in order to better serve the people's lives.