摘要
在广告视觉传达中,色彩的应用十分重要。本文应用案例分析的方法探究色彩在广告视觉传达中的作用与美学效应。从促进商品销售的角度来看,色彩能起到"引起注意、促进识别、增强记忆和还原产品"的作用。与此同时,色彩还具有"象征性、表情性、表现力"这些美学效应。
The application of color in advertising visual communication is very important.In this article,the writer uses the method of sample analysis to research the function and aesthetic effects of color in advertising visual communication.From the point of view of promoting the sale of goods,color can take effects on paying attention,promoting recognition,enhancing memory and reappearing the product.Meanwhile,color also has these aesthetic effect such as symbolic,expression and representation.
关键词
广告视觉传达
认知
色彩
受众
advertising visual communication,recognition,color,audience
