论工业设计在品牌战略中的必要性

The Necessity of Industrial Design in Brand Strategy

工业设计是企业在市场竞争中保持核心竞争力的武器,在品牌管理中发挥着极其重要的作用。国内企业急需转变观念,在品牌战略建设过程中加强我国企业对工业设计对品牌战略的重要性认识。因此,本文的研究对我国企业的品牌战略建设具有一定的理论意义和应用价值。

Industrial Design is at the core of market competition to maintain the competitiveness of the weapons,at brand management plays a vital role.Urgent need to change the concept of domestic enterprises in the construction process of brand strategy to strengthen our country for industrial design companies in recognition of the importance of brand strategy.Therefore,research on China's construction enterprises in brand strategy has certain theoretical and application value.