跨文化理论分析与产品造型设计

The Analysis of Cross-Cultural Theory and Product Modeling Design

本文研究国际著名跨文化学者霍夫斯塔德的文化价值层面理论,从产品造型设计的相关概念入手,以中国为例,从文化普适性的五个价值维度对中国文化下的产品造型进行理性分析,最后提出了跨文化理论导入产品造型设计的具体措施,进而达到在不同文化背景的消费者中提升品牌的海外经营的目的。

With the analysis of an theory made by the famous cross-cultual scholar G·Hofstede in the aspect of cultual value,this article will base on the corresponding concept of the product modeling design and set China as an example to make a logical analysis of the products' modeling which are under the Chinese traditional culture from 5 value dimensions of cultual civilization.Finally,this article proposes some concrete measures about how to lead the cross-cultual theory into the product modeling design in order to fulfill the goal of promoting the brand value among the comsumers with the different cultual contexts.