摘要
产品视觉风格是传达品牌理念,引导消费者认知品牌并接纳品牌的重要因素。本文以市场反响良好的设计师品牌"例外"为案例,分析影响其产品视觉风格的深层文化原因,归纳其产品设计元素的特点。在本土设计师品牌快速成长的今天,对"例外"产品视觉风格的分析研究,能够为有志于创建本土服装设计师品牌发扬民族传统文化的服装企业提供实践依据。
Product visual style is an important factor to convey the brand concept,guide the consumer aware and accept brand.In this paper,it takes the native fashion designer brand 'exception' as one case to analyze how the element of product visual style express the concept of brand.Against the background of the rapid growth of the native fashion designer brand,the analysis of 'EXCEPTION' product visual style could provide practice basis for native fashion designer brand.
