现代服装广告的特点及常用的创意手法

The Characteristics and Commonly Used Creative Methods of Modern Clothing Ads

服装广告作为服装企业推销产品和构筑品牌的重要手段之一,在企业的营销活动中处于重要地位。本文通过相关文献资料的阅读和服装广告案例的归纳总结,系统阐述了服装广告的特点及常用的创意手法。

Clothing ads,as one of the important means to promote their products and to build a clothing brand,play an important role in marketing activities in enterprises.In this paper,reading the relevant literature and clothing advertisements cases summarized,systematically expounded the characteristics of clothing ads and creative approach commonly used.