关于影视广告创作课程的教学探索

About Film and Television Advertisement Creation Curriculum Teaching Exploration

影视广告创作教学承载了对学生影视广告创造力及表现力的培育任务。着重培养学生影视广告方面的创新能力,为学生形成良好的创意设计思维方式及技能表现能力奠定坚实的根基。本论文本着多年的教学实践探索以及相关理论研究,试图从教与学双方面互动进行创意及表现的角度来探讨影视广告创作的教学问题。

Teaching of Creation for Movies&TV Advertisement undertakes the task to train the students’ creative and expressive ability for Movies&TV Advertisement.Putting emphasis on training the students’ innovation ability in Movies&TV Advertisement will lay a solid foundation for the students to form their good mode of thinking for creative design and expressive ability in skills.This thesis,on the basis of many years’ teaching practice and quest as well as correlative theoretical research,attempts to probe the problems in teaching of creation for Movies&TV Advertisement from the angle of interaction of teaching and studying to conduct originality and expression.